In Rihanna's early stages as an artist, she was not as sexual as she is today. Rihanna, especially in this video is wearing more clothes than she usually does. Her background dancers were not sexualized in Pon de Replay as they are in her music videos today. In Pon de Replay there are many background dancers and they are all wearing proper clothing and not dancing in provocative ways. This compared to her newer music videos such as Cockiness.
As Rihanna matured as an artist, so did the content in her music videos. In Cockiness, not only Rihanna is sexualized, but her background dancers are as well. Compared to Pon de Replay, where she had many background dancers, both male and female, she now goes to having just a few female background dancers. This makes the message of her music video seem more sexual and derogatory of women.
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